Effective date: May 15, 2026

This Privacy Policy explains how This Is The Good (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit this website.

1. Who we are

This website is operated by This Is The Good, based in Ontario, Canada.
If you have any questions, you can contact us at: [email protected]

2. Information we collect

We may collect the following information:

Information you provide directly:

• Name

• Email address

• Phone number (if provided)

• Mailing address (if applicable)

• Messages sent through contact forms

• Information provided when signing up for emails, services, or purchases

Information collected automatically:

• IP address

• Browser type and device information

• Pages visited and time spent on the website

• Links clicked

• Approximate location (based on IP address)

• Referral source (how you arrived at our website)

3. How we use your information

We use your information to:

• Respond to inquiries and messages

• Provide products, services, or access to content

• Process payments and transactions

• Send newsletters or marketing emails (if you opt in)

• Improve our website and user experience

• Monitor website performance and security

• Prevent spam, fraud, or misuse

4. Legal basis for processing (GDPR)

Where applicable, we process your personal data based on:

• Your consent

• The need to fulfill a contract

• Our legitimate business interests (such as improving services, website security, and communication)

• Legal obligations (such as tax and accounting requirements)

5. Sharing your information

We may share your information with trusted third-party service providers, such as:

• Email marketing platforms

• Payment processors

• Website hosting providers

• Analytics tools

These providers only use your information to perform services on our behalf.

We do not sell your personal data.

6. International data transfers

Your information may be stored or processed outside of Canada, including in the United States and other countries where our service providers operate.

7. Cookies

We use cookies and similar technologies to:

• Ensure the website functions properly

• Analyze website traffic and performance

• Improve user experience

You can disable cookies in your browser settings, but some parts of the website may not function properly.

8. Data retention

We keep your personal information only as long as necessary for the purposes outlined in this policy, or as required by law.

9. Your rights

You have the right to:

• Access your personal information

• Request correction of your information

• Request deletion of your information

• Withdraw consent at any time

• Unsubscribe from marketing communications

To exercise these rights, contact us at: [email protected]

10. Children’s privacy

This website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact

If you have any questions about this Privacy Policy, you can contact us at: [email protected]